£79. Not £2,000.
The UK's most affordable way to prepare your SEIS/EIS advance assurance application. Transparent pricing. No hidden fees. Money-back guarantee.
- Fixed pricing, no surprises
- 14-day money-back guarantee
- Pay only when you generate
- No subscription required
See How We Compare
| Feature | AdvanceAssured | Traditional Advisor | DIY |
|---|---|---|---|
| Price | £79 | £400 – £5,000+ | Free |
| Turnaround | 20 minutes | 2 – 6 weeks | Varies |
| HMRC-ready format | ✓ | ✓ | ✗ |
| Available 24/7 | ✓ | ✗ | ✓ |
| Guided process | ✓ | Varies | ✗ |
| Money-back guarantee | ✓ | Rarely | N/A |
| Risk of errors | Low | Low | High (~62% approval) |
DIY approval rate reflects HMRC overall average. Source: HMRC VCT Statistics, May 2025.
Self-Service
- ✓ AI-powered application drafting
- ✓ Guided questionnaire flow
- ✓ HMRC-ready PDF generation
- ✓ Legislation references (ITA 2007)
- ✓ Email support
- ✓ 14-day money-back guarantee
80% of founders choose Self-Service
Specialist Review
- ✓ Everything in Self-Service
- ✓ Expert review by SEIS/EIS specialist
- ✓ Priority processing
- ✓ Phone & video support
- ✓ Complex case handling
- ✓ Investor deck template
How can AI do this for £79?
80% of advance assurance applications follow the same structure: qualifying trade, share classes, investment timeline, use of funds. Our AI handles these standard cases in minutes. That's why this costs £79, not £2,000.
For the 20% of cases that are genuinely complex — group structures, connected trades, knowledge-intensive company status — we'll tell you upfront and refer you to a specialist partner. No charge. No hard sell.
The same AI that handles standard cases also knows when to step aside.
Single company, straightforward qualifying trade, standard share structure. AI handles end-to-end.
Group structures, multiple share classes, connected parties, overseas subsidiaries.
Common Questions
What does the £79 include?
A complete AI-generated advance assurance application in HMRC-ready PDF format, covering all qualifying conditions, trade details, and share structure. Includes legislation references (ITA 2007), email support, and a 14-day money-back guarantee.
How can AI produce a quality application?
80% of advance assurance applications follow the same structure — qualifying trade, share classes, investment timeline, use of funds. Our AI is trained on this structure and generates applications in the exact format HMRC expects, with proper legislation references (ITA 2007). For the 20% of genuinely complex cases, we refer you to specialist partners.
When do I pay?
You pay once, when you are ready to generate your final application. You can complete the questionnaire and preview your application before committing. No subscription, no recurring charges.
What's the difference between Self-Service and Specialist Review?
Self-Service (£79) gives you the full AI-generated application with HMRC-ready formatting. Specialist Review (£199) adds a manual review by a SEIS/EIS specialist, priority processing, and phone/video support. Choose Specialist Review if you want an expert to double-check your application before submission.
What if my case is too complex?
If your company has group structures, connected trades, knowledge-intensive status, or overseas subsidiaries, our eligibility checker will flag this. We'll refer you to a specialist partner and you won't be charged. We'd rather be honest than take your money for something we can't handle well.
Can I apply for both SEIS and EIS?
Yes. Each application covers one scheme (SEIS or EIS). If you need both, you will need two separate applications. Many founders start with SEIS for their initial raise and follow up with EIS later.
Is there a money-back guarantee?
Yes. Full refund within 14 days, no questions asked. If we identify your case as too complex during the process, we'll tell you upfront and you won't be charged at all.
Not Sure if You Qualify? Check for Free.
2-minute eligibility check. No email required. No commitment.
Check Eligibility Free →Takes about 2 minutes. No email required.